IMG maximizes revenue from stadia hospitality
and ticket sales

Soccer Stadium Marketing

IMG is a world leader in stadium and arena marketing. Through our joint venture company, ISG, we work with the owners of the world's most prestigious sports facilities to maximize the commercial rights of their venues. For soccer federations and leagues, we offer multiple ways to increase their stadium revenues, including:

  • Seating – general admission, premium and corporate boxes
  • Naming, sponsorship and other commercial rights
  • Catering
  • Licensing and merchandising

We have generated over $2B in revenues for clients like Wembley Stadium, InterMilan, London, Italy and Cologne FC. Our clients span Europe and the Americas and include:

  • Sampdoria, Italy
  • Barcelona Olympic Stadium, Spain
  • RheinEnergie Stadium, Köln FC, Germany
  • Stockholm National Stadium, Sweden
  • Everton, England
  • Flamengo and Fluminense, Rio de Janeiro, Brazil
  • Brasilia, Brazil
  • Cleveland Browns Stadium, Cleveland, USA
  • Bank of America Stadium, Charlotte, USA

The IMG advantage:

  • Practical financial models based on quantitative and qualitative research
  • Full-service expertise in facility marketing and operations
  • Deep insight into market trends and potential new revenue sources

Learn more about IMG Soccer in Spain and Argentina at www.imgfutbol.com.

View Only:
IMG and Bastion have generated more than $2B in revenues for more than 15 projects in the United States, United Kingdom and Australia.