For over 20 years, IMG has advised companies on ways to maximize the marketing power of their Olympic sponsorship rights. We align world-class brands with the Olympic Movement to help increase sales and open doors to new markets.

Powerful global brands like Johnson & Johnson and Volkswagen have worked with IMG to make the most of their sponsorship investment. We have global experience evaluating, planning, marketing, and activating consumer and business-to-business Olympic sponsorships in nearly every category including airlines, apparel, automotives, consumer packaged goods, health care, telecommunications – and more.

The IMG advantage:

• Creative programs that strategically address the ‘sweet spot’ between your corporate equity and the Olympic brand attributes
• Expertise in the formal bid process and direct contract negotiation for Olympic sponsorship assets
• Activation programs that create measurable marketing impact