For over 20 years, IMG has advised world-class brands like GE, Johnson & Johnson, DHL and Volkswagen/Audi on ways to maximize the marketing power of their Olympic sponsorship rights. We believe the Olympic Games are the world’s most powerful sporting icon yet the Olympic Movement transcends sports, eliciting deep and powerful responses in consumers and communities worldwide. Our experienced team channels their knowledge of the Olympic Movement to help align your company with the right opportunities to help build consumer loyalty, drive revenue and open doors to new markets.
Our services include:
- Initial investment analysis, bid preparation and negotiation
- Strategic set-up and concepting
- Olympic knowledge transfer
- Budget, resource and operations planning and management
- Athlete strategy
- Sports, community and branded events
- Customer and colleague incentives
- International usage of rights
IMG takes an all-agency, multi-stakeholder approach to ensure programs are aligned and integrated, without disrupting existing agency/client relationships. Our goal is to help clients make the most of their investment while reducing organizational stress. As your Olympic sponsorship agency, we provide a unique perspective and tangible benefits, including:
- Identifying the true intersection between the Olympic brand, your brand equity and local customer insights
- Creating ownable and impactful programs that will differentiate you from other world-class marketers
- Navigating the black-and-white rules of the Olympic Movement to find untapped opportunities
- Implementing cost and time savings
- Streamlining program implementation
The IMG advantage:
- Combined experience of 100+ years and 60+ Olympic Games
- Expertise across all industry sectors
- Key relationships within the Olympic Family
- Local market expertise
- Remain independently owned, providing complimentary specialty services
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