Sales & Marketing

IMG creates customized sponsorships for the Olympic Games.

IMG connects Olympic organizations with corporations who want to attach their brand to the Olympic Movement. Through the creation and sale of customized sponsorship and licensing packages, IMG has helped to raise over $1 billion in marketing revenue for Olympic organizations, including:

  • The International Olympic Committee
  • National Olympic Committees
  • National Sports Federations
  • International Sports Federations
  • Olympic Bid Committees
  • Organizing Committee for the Olympic Games

Sponsorship funds are essential to helping organizations and Games achieve financial success. IMG can help accelerate revenue generation through its deep expertise in every aspect of Olympic sales and marketing.

IMG's services include:

  • Property marketing
  • Program implementation
  • Sponsorship marketing
  • Sales strategy and structure
  • Marketing asset development

The IMG advantage:

  • Generate revenue essential to funding Olympic endeavors
  • Build sponsor value with integrated, customized commercial sponsorship and licensing programs
  • Access to breadth of expertise across global sports, entertainment and media enterprises

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IMG has helped raise over $1 billion in revenue for Olympic organizations worldwide.