IMG connects sponsors with top events and personalities in motorsports.

Some of the world's best-known brands work with IMG to connect with prestigious sponsorship opportunities in motorsports. From premier events to innovative promotions, IMG helps sponsors create unique brand experiences that can increase sales and build consumer loyalty.

Since 1998, IMG has worked with The Coca-Cola Company to provide strategic direction and manage daily operations of their diverse NASCAR program. Among the many services IMG provides, we manage relationships within the Coca-Cola Racing Family of drivers and teams, plan and execute the Coca-Cola 600 and Coke Zero 400 races, and bring the excitement of NASCAR to Coke consumers through prize packages and promotions.

IMG developed a portfolio of motorsports programs for Allstate to help them influence a broad cross-section of the sport's fan base. From sponsorship of events like Allstate 400 at the Brickyard (Indianapolis Motor Speedway) to global media exposure and consumer merchandising, Allstate is on the fast track to capture a significant share of motorsport's lucrative market.

Recently, IMG has entered into a strategic alliance with the National Hot Rod Association (NHRA), the world's largest motorsports organization. As its exclusive outside sponsorship marketing agent, IMG develops new business opportunities at the league and track level, secure non-endemic sponsorship, conduct brand studies and recommend ways to enhance the sales, marketing and branding efforts of the NHRA.

The IMG Advantage:

• Access to world-class events and top personalities
• Expert, turnkey execution of diverse sponsorship programs
• Maximum visibility through global media reach