Golf Tour Management

IMG helps increase the marketability of premier golf
tournaments worldwide.

IMG helps increase the marketability of golf tournaments around the world, including championships on all major tours and made-for-TV special events. Our tournaments attract top players and provide impressive financial returns for television networks and corporate sponsors. Beginning in 1964 with the World Match Play Championship, IMG has a rich history of creating and producing innovative golf events, including the popular Skins Game and prime-time “Battle” Series.

IMG's capabilities in tournament management include:

  • Developing creative and profitable tournament concepts
  • Securing title and associate sponsorships, site commitments and schedule alternatives
  • Cultivating relationships with golf’s major Tours and governing bodies
  • Managing delivery of all marketing, website and event materials, including event tickets, programs, signage and on-site branding
  • Managing day-to-day tournament operations, including vendor relationships, Pro-Ams, media days and player services
  • Integrating new media technology to enhance fan experience

Over the past four decades, IMG has provided television distribution, technical services, new media guidance, and licensing and marketing expertise to all of golf’s major championships. IMG also represents the international television rights for the LPGA and the television and marketing rights for many major men's and women's golf events. Our worldwide staff has the resources and knowledge to support all stages of a tournament’s lifecycle and help clients make the most of their investment.

The IMG advantage:

  • Increasing exposure and profits through turnkey management and marketing
  • Reaching a global fan base across every type of medium
  • Optimizing sponsorship investment through multi-level program participation
  • Providing unequalled access to the top players on all Tours

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IMG owns, operates or manages nearly 40 tournaments on the PGA, LPGA, European, Australian, Asian and Japanese Tours.