IMG helps marketers leverage the passion and loyalty of America’s strongest collegiate brands

College Sports

IMG College is a leading collegiate marketing, licensing and media company that can create and build comprehensive marketing platforms that leverage the marketing potential of the college sports and on-campus market.

Consumer devotion to college institutions is unrivaled, but the complexity of the space makes it challenging for marketers to tap the full potential. With our expertise, broad relationships and portfolio of properties, IMG College can help brands create platforms to reach millions of passionate, loyal fans.

IMG College Services

We partner with leading brands, licensed product marketers and leading collegiate institutions to provide integrated solutions across:

  • Customized sponsorship marketing programs
  • Brand licensing and administration
  • Multi-platform media services
  • Lifestyle and event marketing

IMG's marketing and media solutions team represents an unparalleled portfolio of leading collegiate properties including two major athletic conferences, 11 major universities, 16 major bowl properties, the NCAA and NCAA Football. Learn more»

Our licensing team, The Collegiate Licensing Company, is the unrivaled leader in collegiate brand licensing, managing the licensing rights for nearly 200 leading institutions that represent more than $3 billion in retail sales and more than 75% share of the college licensing market. Learn more »

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IMG College represents the marketing and media rights for three of the four winningest college football programs of all time.