Athletes

IMG helps athletes achieve their full potential on and off the playing field.

IMG is the world’s largest and most experienced sports client management company. We help hundreds of elite athletes maximize their earnings potential, build their personal brands and extend their careers beyond the playing field.

In 1960, Arnold Palmer and IMG founder Mark McCormack shook hands and launched an industry that changed the dynamics of professional sports. Today, with the help of IMG's expert career guidance, some of the world's best athletes have become powerful global brands with the ability to influence buying behaviors for a diverse consumer base.

The IMG advantage:

  • Maximum earnings potential with hands-on, strategic career management
  • Career longevity with access to diverse opportunities across sports, entertainment and media
  • Recurring revenue streams via licensing and endorsements
  • Global media exposure through creative programming and broadcasting options

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IMG’s first client, Arnold Palmer, is still a client and has been for more than 40 years.