IMG helps brands reach the elusive youth market
through high-impact action sports properties.

Actions Sports

To connect with today’s increasingly powerful youth demographic, marketers have to reach them where they live and play. IMG creates meaningful brand interactions with this elusive market through athlete endorsements, world-class events and original sports programming.

Using its collective expertise in sports, entertainment and media, IMG creates authentic touch points with youth-oriented icons, activities and communication mediums. We help some of the world’s biggest brands, like Boost Mobile, Target and Vans connect with and capture the attention of the youth market.

Our portfolio of events includes:

  • Beach Games
  • Beach soccer
  • Beach volleyball
  • Boost Mobile Pro Surfing
  • Escape from Alcatraz Triathlon
  • Freestyle Motocross
  • Formula Drift Series
  • Fusion TV, seen in over 100 countries
  • Soul Bowl (skateboarding and BMX)
  • U.S. Open of Surfing
  • Vans (snowboarding and skateboarding)
  • Woodward Action Sports Camp

The IMG advantage:

  • Customized, professionally managed events
  • Interactive, integrated marketing campaigns
  • Exclusive sponsorship arrangements with world-class athletes
  • Compelling, original sports programming

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The U.S. Open of Surfing attracted over 400,000 spectators in 2007, making it the largest surf event in the sport’s history.