Venue Services > College Sports
College Venues
IMG College Stadium & Arena Group works with leading architects and construction companies to develop business plans for turnkey development or renovation of collegiate athletic facilities.
IMG College Stadium & Arena Group provides:
Market research into the consumer and corporate demands
Advice on optimal design for each facility
Creation of new revenue streams to fund facility development
Resources to secure financing and reduce debt
Sales consultancy in naming rights, sponsorship, signage, promotional and hospitality sales, premium seat and suite sales
We also provide general consultancy services in:
Venue operation management
Licensing
Merchandising and retail opportunities
Management of catering and hospitality
Our Stadium & Arena Group’s expertise includes a five-step process that we take our clients through to evaluate their need and the scope of work. Our team is then able to offer consulting and expertise any or all of the stages below:
Stage 1 – Evaluate the need
Stage 2 – Feasibility studies on revenue, cost and risk
Stage 3 – Research – primary and secondary consumer research, design and construction research
Stage 4 – Planning – funding, construction, donor
Stage 5 – Execution – building, sales and marketing, communications
College Hospitality
IMG’s joint venture with Legends Hospitality Management, a partnership with the Dallas Cowboys and the New York Yankees, allows us to provide consultation and sales services for premium seat and ticket programs, concession operations and merchandising to the U.S. College and professional markets.
IMG/Legends currently work with the Rose Bowl in Pasadena and other properties across the United States.