Strategic Initiatives > China - CCTV IMG
In China, IMG has partnered with CCTV, the largest television network in the world, in a landmark joint venture to develop and promote sports in China, Hong Kong, Macau and Taiwan.
With a middle-class poised to be the largest in the history of the world and an interest in sports fueled by the Beijing Olympics, China's sporting interest is varied and growing rapidly.
Among the events that CCTV-IMG have developed are:
Chengdu ATP
China Open of Tennis
Stars on Ice
Lake Malaren Masters (golf)
LPGA Taiwan (2011)
Asian Tour (golf) - a joint venture modeled after IMG's current partnership with the European Tour