Sponsorships > Olympics
IMG creates customized sponsorships for the Olympic Games.
IMG connects Olympic organizations with corporations who want to attach their brand to the Olympic Movement. Through the creation and sale of customized sponsorship and licensing packages, IMG has helped to raise over $1 billion in marketing revenue for Olympic organizations, including:
The International Olympic Committee
National Olympic Committees
National Sports Federations
International Sports Federations
Olympic Bid Committees
Organizing Committee for the Olympic Games
Sponsorship funds are essential to helping organizations and Games achieve financial success. IMG can help accelerate revenue generation through its deep expertise in every aspect of Olympic sales and marketing.
IMG's services include:
Property marketing
Program implementation
Sponsorship marketing
Sales strategy and structure
Marketing asset development
The IMG advantage:
Generate revenue essential to funding Olympic endeavors
Build sponsor value with integrated, customized commercial sponsorship and licensing programs
Access to breadth of expertise across global sports, entertainment and media enterprises