Consulting > Motorsports
Some of the world's best-known brands work with IMG to connect with prestigious sponsorship opportunities in motorsports. From premier events and top personalities to innovative promotions, IMG helps sponsors create unique brand experiences that can increase sales and build consumer loyalty.
IMG's motorsports consulting capabilities include:
Strategic planning and negotiations
Sponsorship management
Event and series promotion and management
Retail activation
Promotions
Expert, turnkey execution
B2B opportunities
On-site activation
Mobile marketing
Hospitality
Licensing
Program evaluation
Maximum visibility through global media reach
Through innovative programs, promotions and hospitality opportunities, IMG conceptualizes and implements sponsorship strategies designed to increase sales and build consumer confidence. We consult with mega-brands like Coca-Cola and Allstate to connect them with motorsports' fast growing and passionate consumer demographics. In addition, IMG Consulting works with some of the top properties in motorsports, including Formula Drift, NHRA Full Throttle Drag Racing, NHRA team John Force Racing and NASCAR team Joe Gibbs Racing.