Services > Consulting
IMG helps marketers connect with consumers to build their branding power. Every year, more than 50 of the world's best-known brands rely on IMG to provide integrated marketing solutions.
Our proprietary methodology, IMG ICON Engineering, includes a three-step creative process of discovery, design and delivery. Through our learnings about the client's objectives, we design strategic marketing solutions that break through to consumers and deliver results.
IMG Consulting's expertise includes:
Identifying new ways to differentiate from competitors
Developing relevant messages for consumers
Connecting with consumers as quickly as possible
Justifying marketing spend with tangible metrics
Identifying revenue-generating partnership opportunities
Reducing costs by refining the sponsorship portfolio
Measurably driving sales, employee productivity and performance
IMG is uniquely qualified to provide marketing support on a global basis by tapping into our worldwide expertise of close to 3,000 industry specialists with a combined experience of 700+ years working across 75 countries. This experience has granted IMG privileged access for our clients to events, federations and associations.
Corporate Consulting
IMG connects many of the world’s leading brands with consumers through access to unique sports and entertainment properties. We tap into our broad global assets to create marketing solutions that help clients break through the clutter, build brand loyalty and quantifiably drive revenue.
IMG Consulting's diversified opportunities include:
League, team and event sponsorship
Music and film tie-ins
Appearances and celebrity endorsements
Stadium and public sector naming rights
Grassroots and cause marketing
Experiential marketing
Customer events and hospitality programs
Consumer and trade promotions
Custom media production
Licensing
With expertise and industry connections in more locations and market segments than any other company, IMG aligns your business goals with a broad spectrum of brand-building possibilities. Our scope of services include:
Audit of current assets
Strategic planning
Competitive analysis
Sponsorship portfolio audit and evaluation
Contract negotiations
Activation and leveraging program development
On-site management
Hospitality
Budget management
Promotion execution and fulfillment
Ticket tracking
Results measurement (IMG proprietary ROI model)
Portfolio consolidation and exit strategies
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