CESAR MILLAN LAUNCHES "SESSIONS WITH CESAR"

Cesar's New Online Coaching Course Offers
At-Home Personalized Dog Coaching

Cesar Millan, the renowned dog behavioral specialist and star of National Geographic Channel's hit show "Dog Whisperer with Cesar Millan," today announced the launch of "Sessions with Cesar," a comprehensive, video-based online program designed to provide dog owners with the necessary tools to improve their dog’s behavior in the comfort of their own home. Cesar and his wife, Ilusion, have teamed up with IMG's Digital Media division to launch this unique new business, leveraging each other's core strengths. Through a series of video lessons based on Cesar's proven methods and six months of access to a wealth of other course materials with expert instruction and guidance from Cesar himself, dog owners will be to make long-lasting, positive changes in the relationships with their dogs.

Users of "Sessions with Cesar" will receive an introduction to Cesar's core concepts of Exercise, Discipline and Affection. Three Fundamental Lessons – Honor the Being, Recognizing Energy and Us and Them – will help users assess and strengthen their relationship with their dog. The Self Evaluation segment uses video and detailed information sheets to help users identify their dog's specific behavioral issue or situation. Then users can choose one of six Individual Lessons that address behavioral issues Hyperactivity, Anxiety, Fear, Aggression, or focus on New Dog or Puppy ownership. Course materials, such as printable worksheets, calendars, milestones, audio guides, and quizzes support the lesson video content and help users track and reinforce their progress.

Cesar's Pack, his new online community, will enable users to post a profile with personal photos, as well as discuss and share their personal experiences, helpful information, and additional resources. VIP Membership for Sessions with Cesar course goers includes lesson- and issue-specific forums, special access to Cesar's extended team, as well as VIP newsletters with special offers.
 
Commenting on the announcement, Cesar said, "I have always had a passion with teaching dog owners to live a better life with their dogs, and with the introduction of ‘Sessions With Cesar,’ as well as my brand new 'Dog Whisperer' product line, dog lovers across the country will have the opportunity to experience all the love their dog has to give. In addition to providing them with the necessary tools to establish a more fulfilling and balanced relationship with their dogs, we set out to create an interactive online environment where dog owners can share their experiences with and support others who may be experiencing similar issues. Ultimately, the purpose of ‘Sessions with Cesar’ is to assist all dog lovers to be more knowledgeable about the relationship with their dog. Learning with the support of a community can make all the difference when attempting to properly care for your dog. We have found IMG Digital Media to be great partners to develop such a pioneering product together."

Olivier Gers, Global Head of IMG's Digital Media division, said, "This is a perfect example of our strategy to develop innovative new businesses and content platforms together with our top brands and preferred partners, by taking advantage of the unique benefits that digital media offer: interactivity, depth of content and uniqueness of experience. We are most excited to be working with Cesar and his team to make ‘Sessions with Cesar’ a successful offering for his countless fans."

"Sessions with Cesar" is available online at www.cesarmillaninc.com.

Cesar Millan is represented in broadcasting, speaking, licensing, new media and marketing on a worldwide basis by sports, entertainment and media company, IMG.

For more information on Cesar Millan, visit: www.cesarmillaninc.com.