The Bud Light Lime Surf Series (BLLSS) owned and operated by IMG will travel to Nags Head, North Carolina for the Labor Day Cup,  taking place August 31 – September 2 at Jennette’s Pier. This will be the second stop in 2012, and the first time the BLLSS has visited the east coast. The BLLSS features a diverse group of contest pros, legends, local pros and photo/video stars who vie for more than $125,000 in total prize purse.

“I never saw pro contests like this on the east coast even though there is such a great surf culture there,” said North Carolina native and pro surfer Benny Bourgeios. “The Bud Light Lime Surf Series brings together world champs, icons, and guys on the cutting edge in one of the coolest contest settings I’ve ever been a part of.”

Inspired by the Bud Tour of the 1990s, the Bud Light Lime Surf Series offers an unorthodox format and casual atmosphere developed by Contest Director Benji Weatherley. Each participant surfs at least twice before cuts are made. Additionally, each surfer’s top-two wave scores are counted regardless of which heat they competed in during the opening round, allowing them to focus on bettering their own scores as opposed to competing directly against one another. The Bud Light Lime Surf Series highlight videos are featured on Surfline.com following the event.

In addition to the Bud Light Lime Surf Series, Anheuser-Busch’s involvement in surfing includes the Bud Light Lime Surf Team – Fred Patacchia, Jr., Serena Brooke, Sean Moody and Benji Weatherley – and annual surf videos, related parties, promotions and activities supporting the team.

The Bud Light Lime Surf Series will head to North County San Diego for the first event of 2012, the Oceanside Invitational, slated for June 1 – 3 at the Harbor. For more information, and to see videos and photos visit the Bud Light Lime Surf Series Facebook Page or go to www.BudLightLimeSurfSeries.com.