FTD and The Collegiate Licensing Company (CLC), a division of IMG College, today announced the launch of the FTD® College Rose Collection, offering special arrangements of roses that are spectacularly and uniquely bi-colored to match school colors, complemented with a colored keepsake vase etched with the school’s logo.
The flowers and vase are carefully wrapped and arrive in a special gift box bearing school colors and logo. FTD worked with CLC in launching this innovative new program with seven schools, and plans to expand with many more in the coming months.
“This program will provide an instant gift opportunity for not only the collegiate sports fan, but also for alumni or parents who have children attending a university” said Rob Apatoff, president of FTD. “This FTD College Rose Collection is perfect for any school-centered event, including tailgating, homecoming, and graduations. These arrangements truly capture the loyalty and passion of college sports.”
The FTD College Rose Collection is available year-round and is appropriate for birthdays, anniversaries, and any other gifting occasions.
The roses in the FTD College Rose Collection are meticulously designed by FTD into bi-colored rose arrangements that reflect the colors of the university. This unique coloring process allows horticulturists to pinpoint which petals receive each school color. This results in the various colors being diffused petal by petal throughout upwards of 60 petals on each rose.
The FTD College Rose Collection can be found exclusively at www.ftd.com.
Currently, the FTD College Rose Collection includes the following schools with their official school colors:
• University of Florida – Orange and blue
• Louisiana State University – Purple and gold
• The University of Oklahoma – Crimson and cream
• The University of Alabama – Crimson and white
• University of Tennessee – Orange and white
• University of Miami – Orange and green
• The Pennsylvania State University – Blue and white
FTD is launching the FTD College Rose Collection in conjunction with CLC, which serves as the exclusive licensing agent for more than 200 collegiate properties nationwide.
“CLC is always looking for new, innovative ways for fans to express their passion for their universities, and we believe the FTD College Rose Collection is one of the most creative ideas yet,” said Dave Kirkpatrick, vice president of Non-Apparel Marketing for CLC. “It is a great way to give a one-of-a-kind memento to the college fan in your life.”
To view the arrangements available through the FTD College Rose Collection, and these other innovative collections, please visit www.ftd.com.