Club to Offer Unique Selection of Rock & Roll Themed Wines
Rolling Stone magazine announced today it has started accepting memberships for its new Wine Club to debut 11/11/11. The Rolling Stone Wine Club takes a unique approach to the wine space, offering Rock & Roll themed wines that call upon legendary rock albums to inspire the wine making process.
The official Rolling Stone Wine Club offers wine enthusiasts the opportunity to receive three bottles of award-winning Rock & Roll themed wine to their doorstep for $39.95 per shipment, plus shipping and tax. The Rolling Stone Wine Club will ship four times a year, each shipment will offer a different set of Rock & Roll themed wine. New Wine Club members also receive a one year subscription to Rolling Stone magazine as part of their membership.
The Rolling Stone Wine Club is a partnership between Rolling Stone and Wines That Rock, creators of award winning Rock & Roll infused wines and IMG Licensing, who serve as Rolling Stone’s exclusive global licensing agent.
“We originally saw the wines backstage at the Rock & Roll Hall of Fame shows and thought they’d be a perfect fit for our audience,” said John Gruber, COO of Wenner Media, publishers of Rolling Stone. “The classic album artwork combined with the great tasting wine makes a unique product that our readers can easily access through the Wine Club membership.”
“With Wines That Rock, we wanted to re-think traditional wines and do something totally different,” said Wines That Rock co-founder Ron Roy. “Our winemakers are literally going into the studio, listening to classics like Pink Floyd’s ‘The Dark Side of the Moon,’ and using the musical themes, structure and attitude of the music to help guide the wine-making process.”
Wines That Rock first poured its rock-infused wines backstage in the artists lounge at the Rock & Roll Hall of Fame Concerts at Madison Square Garden in the Fall of 2009, and has enjoyed a series of successful wine launches, including the Rolling Stones’ “Forty Licks Merlot,” The Police’s “Synchronicity Red Blend,” “Woodstock Chardonnay,” Pink Floyd’s “The Dark Side of the Moon Cabernet Sauvignon” and most recently the Grateful Dead’s “Steal Your Face Red Blend.”
“We’re excited to work with Rolling Stone on this project,” said co-founder of Wines That Rock Howard Jackowitz. “We are not a typical wine company, and our products speak directly to Rolling Stone’s core audience. We’re really focused on creating a fun, authentic lifestyle brand, blending wine and music in a way that has never been done before. Rolling Stone is really the perfect partner for us.”
IMG Licensing Vice President, Randy Klein, added, “This was a great opportunity to create a dynamic business collaboration for consumers and wine enthusiasts alike to enjoy. The Rolling Stone Wine Club brings together an iconic brand like Rolling Stone with a uniquely suited partner, Wines That Rock, to create a fun, exciting, and one-of-a- kind way to experience wine.”