Duke University Department of Athletics today announced a multi-year partnership with IMG College Ticket Solutions, a division of IMG Worldwide, to manage its athletics ticket sales efforts.
Under the terms of the new agreement, IMG College will provide Duke with a professional, full-time sales force who will serve as personal account representatives to assist with selling its athletics tickets. Ticket operations and administration will remain internal.
“We are excited to partner with IMG College Ticket Solutions to help extend the reach and accessibility of Duke Athletics,” said Kevin White, Vice President and Director of Athletics, Duke University. “The IMG College Ticket Solutions team has a demonstrated track record of success, and we look forward to utilizing the global resources of IMG to maximize the ticket revenue, attendance, and brand awareness of Duke Athletics.”
IMG College Ticket Solutions, which is led by Matt DiFebo, offers complete and effective ticket sales and customized revenue solutions ranging from consulting and analysis of existing programs to comprehensive outsourcing solutions for college sports.
“It’s been my experience that a dedicated, professional sales force that can focus on developing contacts and relationships will be a tremendous asset to expanding the market for Duke sports tickets,” said Matt DiFebo, Vice President, IMG College Ticket Solutions. “We look forward to beginning our operations almost immediately and look forward to the opportunity to sell Blue Devil football and other great Duke sports throughout the year.”
IMG College acquired the DiFebo Company in 2010 as part of its newly created Business Ventures Division.
“The response to our acquisition of the DiFebo Company, and the forming of the IMG College Ticket Solutions division has been gratifying across collegiate athletics, and we’re honored that Kevin White, Stan Wilcox, and Mike Sobb have shown the faith and confidence in us to become the first new partner to join our newly formed business,” said Mark Dyer, Senior Vice President, IMG College.
IMG College Ticket Solutions also represents Temple University, which was an existing DiFebo Company client prior to the acquisition.
The partnership with Duke is effective July 1, 2011.