Continuing its rapid growth as the leader in college sports marketing, IMG College, a division of IMG Worldwide, today announced it has reached an agreement with the Horizon League for a five-year multimedia rights partnership. The Horizon League, which is entering its 33rd season of operation and headquartered in Indianapolis, IN, is a NCAA Division I athletics conference comprised of 10 public and private institutions of higher learning.
“With the Horizon League brand more recognized than ever, we look forward to this partnership with IMG Worldwide taking us to even greater heights while continuing our emphasis as a values-based conference,” said Jonathan B. LeCrone, Horizon League Commissioner.
Under the terms of the agreement, IMG College will manage and market all rights associated with advertising and sponsorship inventory including title sponsorship, temporary venue signage, game programs, event promotions, and hospitality at Horizon League championship events. IMG College also has the exclusive sales rights for public address announcements, the League’s website, advertising, radio, and TV broadcasts.
“We are excited to represent the Horizon League’s multimedia rights and to kick-off this long-term partnership,” said Ben C. Sutton Jr., President, IMG College. “The Horizon League continues to strive toward being one of the nation’s leading athletics conferences, and we look forward to escalating its reach to the millions of college sports fans across the nation.”
IMG College represents multimedia rights at Horizon League partner institution, Valparaiso.
Since its inception in 2007, IMG College has grown to represent the sponsorship or multimedia rights for more than 100 collegiate properties.
The new agreement went into effect on July 1, 2011.