The Southeastern Conference (SEC) today announced an agreement with IronPlanet Motors, as the official online automotive and powersports auction site of the SEC and all SEC Championship events. The contract, which was negotiated through SEC Sports Marketing, an IMG College property, will run through June 2014.
By entering into this sponsorship with the SEC, IronPlanet Motors, a leading online marketplace for used autos and powersports, will receive official corporate sponsor status including category exclusive use of conference logos, marketing rights, SEC television and web presence, event signage, and merchandise. Additionally, the company will have a category exclusive presence at the Dr Pepper SEC FanFare during the Conference’s annual football championship weekend and men’s basketball tournament. These two events, held in conjunction with the respective SEC Championships, draw more than 60,000 SEC fans each year.
“We are thrilled to support the Southeastern Conference and honored to become the official online automotive and powersports auction site for the SEC,” said Steve Kendrick, Managing Director for IronPlanet Motors. “The SEC is an exciting new avenue for IronPlanet Motors to engage car, truck, and powersports buyers.”
“We are pleased to sign a sponsorship agreement with a company like IronPlanet Motors whose commitment to supporting academics and athletics closely parallels the overall mission of the SEC,” said Mike Slive, Commissioner, Southeastern Conference. “We are confident in IronPlanet Motors’ ability to make a positive impact on our fans and anticipate a long and mutually beneficial relationship.”
IronPlanet Motors will be able to tap into a share of the college market’s more than 172 million fans through this new sponsorship with the SEC.
"IronPlanet Motors will benefit from reaching a large number of fans through SEC media, events, and merchandising, as well as at the Dr. Pepper SEC FanFare," said Ben May, General Manager, IMG-SEC Sports Marketing. “The Company’s dedication to college athletics is exemplary, and we look forward to working with IronPlanet Motors to bring the very best to SEC fans throughout the country.”