SNTV, the world’s leading television sports video news agency, announced today that Gabrielle Guedj has been named Commercial Director. She will be based in the company’s London headquarters and report to Martin Kay, SNTV’s Managing Director.
In her new position, Guedj will be responsible for driving the company’s long and short term revenue growth strategies. Working with the sales and marketing departments, as well as the entire executive team, she will indentify and pursue new opportunities for business development. Guedj will retain some of her IMG responsibilities.
“Gabrielle is a fantastic addition to our business, and joins us at a time of exciting developments for SNTV and its clients,” said Kay. “Gabrielle’s vast experience of commercializing sports content, combined with her deep knowledge of SNTV from her time with our partner IMG will serve us and our clients extremely well.”
Prior to joining SNTV, Guedj was Senior Vice President, IMG Media Middle East and Eastern Europe since 1996. In this role, she was responsible for sales and acquisitions of all IMG media content and services into the Arab world, also overseeing these activities within Eastern Europe.
In her time at IMG, Guedj consulted a wide range of clients, federations and associations on their various rights tenders and strategies. She has also pioneered several sports productions and co productions with Middle Eastern broadcasters.
Prior to joining, IMG Guedj worked as a sales executive for Eastern Europe at Prime Time International (later Fox Sports International) where she negotiated the first output agreement between a Russian broadcaster and an international sports content distributor.
Guedj graduated with an MPhil in Sociology from Masaryk University in Brno, Czech Republic in 1993.
SNTV is a partnership between IMG Media, the world's largest independent producer and distributor of sports programming, with over 40 offices world-wide, and The Associated Press, the backbone of the world's information system, serving over 16,000 media outlets globally with 83 bureaus in 67 countries.