IMG helps advertisers and sponsors effectively reach global consumers through powerful
advertiser-funded programming and branded content. With more than 20 years experience in this field, IMG creates compelling alternatives to traditional spot advertising. Our content-based marketing solutions are delivered over every type of medium, including: TV, mobile, broadband, DVD, in-flight TV, closed circuit, point-of-sale, radio and print.
Our capabilities in sponsorship and advertising include:
- Strategic media planning and buying
- Program barter agreements
- Advertiser-funded programming
- Production of television commercials and sponsorship billboards
- In-program sponsored features
- Video news relay production and distribution services
- Production and distribution of sponsor-funded events
- Creation and management of made-for-television events
IMG has collaborated with some of the world’s most recognizable brands to produce, distribute and provide ROI evaluation for content-based media solutions. In 2006, we developed a comprehensive strategy for Rolex that included producing and distributing a ground-breaking series profiling classical artists. We also covered Rolex-sponsored activities through video-news releases, magazine programs, commercials and sponsored material. Together with Hyundai, we reached over 600 million homes worldwide with a six-part series leading up to the 2006 FIFA World Cup. And for RBS, we created programming that was broadcast by more than 80 television stations and 15 airlines and integrated with DVD, web, print and mobile promotions.
Clients include:
- Coca Cola
- Cisco Systems
- Nokia
- Citroen
- Masterfoods
- Tommy Hilfiger
The IMG advantage:
- Innovative alternatives to traditional spot advertising
- Multi-platform, multi-territory media solutions
- ROI analysis
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