Consulting

IMG helps media buyers and sellers maximize broadcasting revenue.

As a leading consultant in televised sports for over 35 years, IMG provides strategic planning and negotiating for channels, networks and sports governing bodies. We provide diverse expertise to buyers and sellers of media assets, including: 

  • Business development
  • Content acquisition
  • Program placement and scheduling
  • Strategic planning

In today’s competitive media market, content owners and buyers vie for advertising dollars and viewers while navigating the intricacies of the industry’s economics. IMG can help you successfully traverse the media landscape. Our in-depth knowledge of sports broadcasting has helped dozens of clients create new ways to grow their business. Over the past three decades, we’ve worked with high-profile clients around the world, including:

  • All England Lawn Tennis Club (Wimbledon)
  • Atlantic Coast Conference (NCAA)
  • ESPN Classic Europe
  • The Golf Channel
  • The Royal and Ancient Golf Club of St. Andrews (The Open Championship)
  • Versus Network (formerly OLN)
  • XM Radio

The IMG advantage:
  • Keen insight into the complex sports television market
  • Worldwide contacts and resources
  • Expert negotiations
  • Extensive knowledge of sports property rights

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    IMG has consulted with virtually every major
    sporting organization in the United States on their media strategy, including the NFL, MLB, NBA, NHL, and USTA.