Content Representation

IMG's global media experts help maximize media rights revenue.

IMG sells high-quality programming in nearly every genre and represents global rights negotiations for all forms of media including television, radio, mobile and broadband. We continually source and sell finished programming and formats around the world for over 400 clients. In addition, we create commercial rights strategies, negotiate and distribute programming, and help to increase the value of rights revenue for virtually any media platform.

IMG has a proven track record of significantly increasing rights revenues and viewership for clients. Our successes include:

  • Increased international rights revenues for the World Snooker Association by 2,000% since becoming their exclusive sales agent in 2005
  • Increased audience for Pro-Bull Riding from 44 million households in 2003 to more than 300 million today
  • Increased radio licensing agreements for the Rugby World Cup by more than 700% over the past two tournaments

Learn more about IMG's content representation capabilities:

| Television | Digital Media | DVD/VHS | In-flight/In-ship/Closed Circuit | Radio |

Television

IMG’s deep expertise in television rights enables us to effectively negotiate and distribute live, highlights and series programming across every genre, including sports, documentary, drama, comedy, entertainment, adventure, animation, wildlife, and children. In addition, we have successfully increased television rights revenues for our clients, which include more than 100 major premier sporting events and prestigious sports governing bodies such as: 

  • 24 Hours of Le Mans
  • All England Lawn Tennis Club (Wimbledon)
  • America's Cup
  • Indian Premier League (Cricket)
  • International Association of Athletics Federations
  • International Olympic Committee
  • International Rugby Board for Rugby World Cups in 2007 and 2011
  • The Nobel Foundation
  • The Royal and Ancient Golf Club of St. Andrews (The Open Championship)
  • World Snooker Association

Through our subsidiary CSI Sports, we are a leading producer, distributor and manager of media rights and archive footage for international football and cricket programming. CSI Sports' clients include:

  • FA Cup, England Home Internationals and Community Shield (Football)
  • The Carling Cup and Coca-Cola Championship (Football)
  • Amsterdam Tournament and Rotterdam Tournament (Football)
  • Socceroos Home Internationals and Hyundai A-League (Football)
  • Australia Home Internationals and Domestic Competitions (Cricket)
  • New Zealand Home Internationals and Domestic Competitions (Cricket)
  • South Africa Home Internationals and Domestic (Cricket)
  • Zimbabwe Home Internationals (Cricket)

Please visit IMG's programming catalogue for a full listing of available programming.

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Digital Media

Sports and entertainment rights owners around the world turn to IMG to help extend their brands into new markets through global digital rights representation. With four decades of experience advising rights holders, IMG helps maximize the value of media content in the digital marketplace.

Our services include:

  • Licensor rights representation – Commercial strategy development, valuations, sales negotiation, management and administration
  • Licensee rights consulting – Acquisition strategies, valuations, negotiations, exploitations planning, administration and reporting
  • Licensor & Licensee content production and distribution
  • Digital Licensing – License IP on new platforms and emerging products

As the first company to develop a content management platform for sports rights owners, IMG helps some of the world’s pre-eminent athletes, organizations and events publish, manage and distribute their own digital content. We also manage interactive media initiatives for some of the best known sporting brands in the world, including Manchester United, The Masters, U.S. Tennis Association, Wimbledon, and the Olympic Television Archive Bureau.

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DVD/VHS

IMG’s strong portfolio of broadcasting rights enables us to offer multi-genre programming through worldwide distribution on home video and DVD. In collaboration with various sports organizations, we have produced and licensed official films and video libraries for the FA Premier League, Wimbledon, The Open Championship, the Olympic Games, the Ryder Cup and the 2003 Rugby World Cup - the biggest selling sports DVD in history in the U.K. IMG also has a growing portfolio of factual and entertainment titles including the Peabody Award-winning Colour of War documentary series, the Catherine Tate Show, Benidorm, Harry Enfield, and Roman's Empire.

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In-flight/On-ship/Closed Circuit

IMG is the world’s largest distributor of sports content to airlines and cruise ships. We distribute 600 hours of programming to 50 of the biggest airlines for in-flight viewing and provide access to an estimated 19 million cruise ship passengers. With the growth of Closed Circuit Television networks, IMG has tapped into niche distribution opportunities in public places like restaurants, shopping centres and transportation hubs in the U.K., U.S. and China.

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Radio

With the advent of digital, mobile, Internet and satellite radio, rights holders have ever more compelling reasons to tap into this universal medium that reaches an estimated 98 percent of the world population. IMG helps some of the biggest brands in sports develop global opportunities that can maximize the value of their radio sports rights.

Our clients have included:

  • All England Lawn Tennis Club (Wimbledon)
  • The FA Premier League 
  • The European Tour
  • The International Rugby Board
  • The Royal and Ancient Golf Club of St. Andrews (The Open Championship)

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The IMG advantage:

  • Generation of new revenue sources
  • Streamlined rights management for traditional and digital media
  • Unequalled access to the world’s leading sports governing bodies, organization, events and rights holders

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IMG represents media
rights for over 200 federations, clubs and rights holders.