IMG can enhance the marketability of your
premium sports facility.

Stadium and Arena Marketing

IMG is a world leader in the area of stadium and arena marketing. Through our joint venture company, ISG, we work with the owners of the world's most prestigious sports facilities to maximise the commercial rights of their venues.

IMG has generated over $2bn in revenues for venue owners and clients including Wembley Stadium, London, Inter Milan, Italy and Cologne FC, Germany.

The ISG joint venture offers a turnkey operation including:

  • Research using ISG's propriety research methodologies
  • Venue financing
  • Sales and marketing of venue commercial rights including naming rights, corporate boxes and premium seating

ISG combines the deep expertise, proprietary methodology and resources from IMG and its joint venture partner Bastion Stadiums LLP. Whether an organization has an existing facility or is planning a redevelopment, ISG works to maximize the property's potential. Our team has experience in some of the world's highest profile stadium projects, including the redevelopment of Wembley National Stadium. ISG's financial experts created, forecasted and delivered the revenues underpinning the bank finance for Wembley of over £420m. The sales team will have secured approximately £600m of contracted revenues at the conclusion of the initial sales period.

Learn more.


The IMG advantage:

  • Practical financial models based on quantitative and qualitative research
  • Full-service expertise in facility marketing and operations
  • Deep insight into market trends and potential new revenue sources

View Only:

IMG and Bastion have generated more than $2bn in revenues for more than 15 projects in the United States, United Kingdom and Australia.