IMG connects sponsors with world-class events
and top personalities.

Sponsorships

Some of the best-known brands work with IMG to connect with prestigious sponsorship opportunities around the world. From iconic global sports events to the most celebrated Fashion Week shows, IMG provides access to diverse, high-profile sponsorships that can have an immediate and lasting impact on the market.

Our turnkey services include:

  • Competitive assessment
  • Sponsor evaluation
  • Contract negotiation
  • Strategic, creative and tactical program development
  • On-site management
  • Promotion execution and fulfillment
  • Media production and distribution
  • Press support

IMG provides nearly unlimited access to premier sports and lifestyle events, top personalities and global media platforms. Our ability to negotiate, manage and activate sponsorships helps companies create unique brand experiences that can influence consumer buying behaviors and build long-term loyalty.

Our diverse sponsorship portfolio includes:

  • Boost Mobile Pro Surfing
  • Deutsche Bank Championship
  • HSBC World Match Play
  • Indian Premier League (Cricket)
  • Lexmark Indy 300
  • Mercedes Benz Fashion Week
  • Smuckers’ Stars on Ice
  • Sony Ericsson Open

The IMG advantage:

  • Access to world-class events and top personalities
  • Expert, turnkey execution of sponsorship programs
  • Maximum visibility through global media reach

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Mercedes-Benz is the title sponsor for all Fashion Week properties in the U.S. The multi-year deal represents the first time that all U.S. Fashion Weeks are branded by a single company.