Some of the world's best-known brands work with IMG to connect with prestigious sponsorship opportunities in motorsports. From premier events to innovative promotions, IMG helps sponsors create unique brand experiences that can increase sales and build consumer loyalty. 

IMG's motorsports consulting capabilities include:

• Strategic planning and negotiations
• Sponsorship Management
• Event/series promotion and management
• Retail activaction
• Promotions
• B2B opportunities
• On-site activation
• Mobile marketing
• Hospitality
• Licensing
• Program evaluation

Through innovative programs, promotions and hospitality opportunities, we conceptualize and implement sponsorship strategies designed to increase sales and build consumer confidence. We consult with mega-brands like Coca-Cola and Allstate to connect them with motorsports' fast growing and passionate consumer demographics. In addition, IMG Consulting works with some of the top properties in motorsports including Formula Drift, NHRA Full Throttle Drag Racing, NHRA team John Force Racing and NASCAR team Joe Gibbs Racing.

The IMG advantage:

• Access to world-class events and top personalities
• Expert, turnkey execution of diverse sponsorship programs
• Maximum visibility through global media reach