IMG can guide your project in the right direction with powerful market insights.
Comperio Research, a division of IMG, blends classic market analysis with sophisticated technologies to provide clients with powerful insights to their marketing challenges. With more than 36 years of experience, we investigate every angle and bring meaning and purpose to the data to help you achieve your marketing goals.
Our services include:
- Media monitoring
- Sponsorship evaluation
- Economic impact assessment
- Broadcast and distribution reporting
- Corporate hospitality research
- Electronic data collection
- Creative brand development
- Consumer and market research
Comperio Research uses a spectrum of research tools to help our clients uncover data that will guide their projects in the right direction. Methodologies include:
- Quantitative – most commonly used to measure behavior, attitudes, satisfaction and awareness, quantitative research provides a statistically valid picture needed to make strategic decisions. Methods include electronic data capture, on-line surveys, computer-assisted telephone surveys, computer-assisted personal interviewing software, self-completion questionnaires and face-to-face exit surveys.
- Qualitative – diagnostic research often used to explore new markets, new ideas and implementation processes, qualitative research focuses on understanding the nature of a phenomena and its meaning. Our process includes face-to-face contact, in-depth examination of small-scale samples or small numbers of observations, and unstructured interviewing guides.
The IMG and Comperio Research advantage:
- Worldwide reach, with office in 30 countries
- Multi-disciplined experts able to synthesize data and provide meaningful insights
- Experience working with some of the world’s largest companies, tourism boards and sports organizations
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