IMG can help extend your brand and increase revenue through unique global licensing opportunities. Our specialists have keen insight into the market value of a brand and know how to uncover potential across industries and geographies to deliver significant financial returns.
Our services include:
- Strategy development
- Creative direction
- Partner research and qualification
- Relationship management among manufacturers, retailers, licensors and licensees
- Trademark registration assistance
- Contract negotiation
- Marketing, merchandising and promotions
- Worldwide sales representation
- Monitoring and analyzing results
- Royalty collections
Whether you're looking for a property to license or want help licensing your own assets, IMG connects you with opportunities that can generate new revenue streams and build consumer loyalty. Some of the best known brands in the world have entrusted their valuable licensing assets to us, including:
- The International Rugby Union
- Major League Baseball
- Mercedes-Benz Fashion Week
- The Nobel Foundation
- The United States Golf Association
- Wembley National Stadium
- Wimbledon
We also work with individuals like Arnold Palmer, Tiger Woods, Cristina Saralegui, and Hillary Duff to build their personal branding power. Our ongoing commitment to providing the highest caliber of service has earned us the prestigious lifetime achievement award from the Licensing Industry Merchandiser's Association (LIMA) and numerous individual awards.
Through our subsidiary, Collegiate Licensing Company (CLC), we assist collegiate institutions with a wide array of licensing and administration services, helping to protect, develop and manage their brands. CLC serves as the exclusive licensing agency for nearly 200 collegiate properties located in 44 states across the U.S. Current clients include the Bowl Championship Series (BCS), the Rose Bowl, the Heisman Trophy and the NCAA (including the Men's and Women’s Final Four, the College World Series, and all NCAA Championships), as well as many of the most recognized colleges and universities across the U.S., including Texas, Notre Dame, Florida, Michigan, Georgia, North Carolina, Alabama, Penn State and Arizona, among many others.
Licensing Partners International LLC (LPI), an IMG company, specializes in the development and management of trademark licensing programs for some of the world’s premier sports, recreation and corporate brands. Areas of expertise include: brand management and development, legal/trademark protection, licensing administration, system administration, accounting and auditing. Current clients include: the PGA TOUR, the Canadian Football League, Churchill Downs, Petty Enterprises, the Canadian Hockey League, The President's Cup and the World Golf Hall of Fame, among others.
The IMG advantage:
- Global reach to fully explore and implement programs worldwide
- Connections to powerful, respected partners through our longstanding relationships with top manufacturers and retailers
- Access to our diverse areas of expertise
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