Many of the world’s leading brands partner with IMG to connect with consumers through sports, entertainment and media. By tapping into the personal interests of consumers, we create marketing solutions that help clients build credibility, affinity and preference while quantifiably driving revenue.
IMG’s diversified opportunities include:
- League, team and event sponsorship
- Music and film tie-ins
- Appearances & celebrity endorsements
- Stadium naming rights
- Grassroots & cause marketing
- Experiential marketing and events
- Hospitality programs
- Consumer & trade promotions
- Custom media production
With expertise and industry connections in more locations and market segments than any other company, IMG aligns your business goals with a broad spectrum of brand-building possibilities. Our scope of services include:
- Audit of current assets
- Competitive analyses
- Contract negotiation
- Strategic, creative and tactical program development
- On-site management
- Promotion execution and fulfillment
- Results measurement
IMG consulting provides answers and solutions to critical questions:
- Why should I invest in sponsorship and entertainment marketing?
- How do I execute a strategy to get the greatest return?
- What type of initiative should I pursue?
- How much should I spend?
- How do I analyze the return on my investment?
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