IMG connects many of the world’s leading brands with consumers through access to unique sports and entertainment properties. We tap into our broad global assets to create marketing solutions that help clients break through the clutter, build brand loyalty and quantifiably drive revenue.
IMG Consulting's diversified opportunities include:
- League, team and event sponsorship
- Music and film tie-ins
- Appearances & celebrity endorsements
- Stadium naming rights
- Grassroots & cause marketing
- Experiential marketing
- Customer events and hospitality programs
- Consumer & trade promotions
- Custom media production
- Licensing
With expertise and industry connections in more locations and market segments than any other company, IMG aligns your business goals with a broad spectrum of brand-building possibilities. Our scope of services include:
- Audit of current assets
- Strategic Planning
- Competitive Analysis
- Sponsorship Portfolio Audit/Evaluation
- Contract Negotiations
- Activation/Leveraging Program Development
- On-site Management
- Hospitality
- Budget Management
- Promotion Execution/Fulfillment
- Ticket Tracking
- Results Measurement (IMG Proprietary ROI Model)
- Portfolio Consolidation and Exit Strategies
IMG Advantage:
- Knowledgeable team of specialists with combined experience of 700+ years working across multiple industry segments to provide customized marketing solutions
- Uniquely qualified to provide marketing support on global basis by tapping into IMG's world-wide expertise of close to 3,000 industry specialists working across 75 countries
- Privileged access for our clients to events/federations/associations due to IMG's relationships and leadership position in the industry
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